PROBLEM: The fast food market is entirely too oversaturated, but how does a restaurant chain like Panda Express make an impact in an arena where Chinese food feels foreign?

SOLUTION: To show that Panda Express is a contender and a reasonable fast food option, we hijacked pre-existing ideas of what fast food is to show that Panda is indeed familiar but different enough to consider.

AD: Lindsey Weeden | CW: Henry Kook | CW: Geoff Johnson